CHANNEL SIGNALS
Connect sell-in and sell-out to distinguish channel loading from consumer demand.
BUSINESS CAPABILITIES / CAPABILITY IN PRACTICE
COMMERCIAL INTELLIGENCE & RETAIL MANAGEMENT
TURNING CHANNEL DATA
INTO COMMERCIAL ACTION.
Connect sell-in, consumer demand and inventory to understand where commercial attention is needed — across channels, retailers and complex multi-SKU portfolios.
- 01SELL-IN
- 02SELL-OUT
- 03INVENTORY
- 04WOH
- 05PRICING
- 06MARGIN
- 07ACTION
01 / THE COMMERCIAL QUESTION
WHAT IS MOVING?
WHAT NEEDS ATTENTION?
Sell-in alone does not tell the whole story. A useful commercial view connects what is sold into the channel, what sells through to consumers and what remains in inventory.
MFB brings retail and portfolio management experience to that view: organizing signals, identifying questions and translating them into priorities for commercial teams. The approach is scalable; it is not tied to a fixed number of SKUs.
02 / CAPABILITY IN PRACTICE
THE COMMERCIAL COCKPIT.
PORTFOLIO OVERVIEW
Synthetic retail dataset / units- SELL-IN
- 2,600 Sell-in units over 4 weeks
- SELL-OUT
- 2,400 Units sold in 4 weeks
- CLOSING INVENTORY
- 5,400 Units on hand
- WEEKS ON HAND
- 9.0 At the recent sales rate
WoH = closing inventory ÷ average weekly sell-out. The weekly rate is based on this fictional four-week period.
| Portfolio | Sell-in | Sell-out | Stock | WoH | Unit price / cost | Gross margin | Review prompt |
|---|---|---|---|---|---|---|---|
| Portfolio A | 1,300 | 1,200 | 1,800 | 6.0 | 40 / 24 CU | 40% | Monitor replenishment |
| Portfolio B | 900 | 800 | 3,200 | 16.0 | 30 / 21 CU | 30% | Review stock allocation |
| Portfolio C | 400 | 400 | 400 | 4.0 | 50 / 30 CU | 40% | Review replenishment priority |
03 / FROM INFORMATION TO ACTION
A CONNECTED COMMERCIAL VIEW.
PORTFOLIO & INVENTORY
Read stock coverage alongside assortment, availability and replenishment needs.
PRICING & MARGIN
Bring pricing and margin into the conversation, with clear definitions and commercial context.
COMMERCIAL PRIORITIES
Turn exceptions into review priorities, accountable owners and follow-up discussions.
This is a demonstration of MFB’s commercial decision-support capability, not a software product offer. Client identities, underlying reports and proprietary operating details are not disclosed.
THE VALUE IS IN THE DECISION.
NOT JUST THE DASHBOARD.