INTEGRATED LAUNCH PLANNING
Connect regional launch priorities, communications and local activation within one coordinated journey.
SELECTED WORK IN GAMING LATAM
DOOM: THE DARK AGES
AN INTEGRATED
LATAM LAUNCH.
BUILT FOR IMPACT.
Connecting anticipation, creator conversation and real-world experiences through an integrated launch spanning PR, media and partnerships.
- CLIENT
- Bethesda Softworks
- INDUSTRY
- Gaming & Entertainment
- FOCUS
- Integrated LATAM Launch
01 / CONTEXT & CHALLENGE
TURN ANTICIPATION
INTO LAUNCH MOMENTUM.
DOOM: The Dark Ages carried the recognition of an established franchise and high expectations from fans. The challenge was to introduce its medieval identity through stories, content and experiences relevant to audiences across Latin America.
The launch needed to connect hands-on access, media coverage, creators, paid media and local activation — making each touchpoint part of a broader regional campaign.
02 / MFB’S CONTRIBUTION
BUILD ANTICIPATION.
CONNECT THE LAUNCH.
Regional planning and coordination connecting communications, media and experiences within the wider launch effort.
PR & CREATOR ENGAGEMENT
Support media and creator activity that brings the game’s identity and gameplay into the regional conversation.
MEDIA & CONTINUOUS LEARNING
Coordinate paid media alongside broader launch activity, with campaign observations informing ongoing execution.
PARTNERSHIPS & EXPERIENCES
Connect the campaign with live experiences, partner integrations and community touchpoints.
03 / INTEGRATED EXECUTION
EXPERIENCE THE GAME.
EXTEND THE CONVERSATION.
HANDS-ON & CREATOR CONTEXT
Early hands-on experiences gave selected media and creators direct context for explaining the game and creating content ahead of launch.
PR, MEDIA & LAUNCH CONVERSATION
PR, creator coverage and paid media offered complementary ways to introduce the gameplay, creative direction and franchise story to audiences across LATAM.
PARTNERSHIPS & LIVE EXPERIENCES
Partner integrations and real-world experiences extended the campaign beyond screens. Gamescom LATAM was one touchpoint in that wider journey, bringing together photo opportunities, branded objects and creator and community presence.
04 / QUALITATIVE IMPACT
CONNECTED EXECUTION.
SHARED LEARNING.
The launch connected paid and earned activity with creator storytelling and physical experiences. Together, these touchpoints supported the regional conversation and provided observations to inform ongoing execution.
CONNECTED COMMUNICATIONS
PR, media and creators.
One broader launch journey.
REAL-WORLD PRESENCE
Partner integrations.
Experiences for the community.
CONTINUOUS LEARNING
Campaign observations.
Informed execution.
This overview is qualitative. Internal KPIs, targets, budgets, partner-level performance and proprietary operational details are not disclosed.
AN INTEGRATED LAUNCH
IS A SYSTEM — NOT A CHECKLIST.