PORTFOLIO ORCHESTRATION
Support a coherent Bethesda presence while preserving the identity of the individual franchises.
SELECTED WORK IN GAMING 2025
GAMESCOM LATAM 2025
FROM BRAND
PRESENCE TO
BRAND DESTINATION.
Bringing franchises, fans and partners together in Bethesda’s first standalone Gamescom LATAM experience.
- CLIENT
- Bethesda Softworks
- INDUSTRY
- Gaming & Entertainment
- FOCUS
- Brand experience & local coordination
01 / CONTEXT & CHALLENGE
BUILD A DESTINATION,
NOT JUST A BOOTH.
The challenge was to create a standalone Bethesda environment that brought multiple franchises together while remaining coherent, accessible and fan-first.
The space needed to work as a brand statement, a community touchpoint and a platform for partners — without losing the individual identity of the games within the portfolio.
02 / MFB’S CONTRIBUTION
ONE BRAND.
MULTIPLE WORLDS.
Strategic support and local coordination connecting the portfolio, the experience and the people needed to bring it to life.
EXPERIENTIAL STRATEGY
Connect the brand story with fan-facing activities and reasons to explore the space.
PARTNERSHIP INTEGRATION
Bring partner opportunities into the experience in ways that complement the franchises.
LOCAL COORDINATION
Connect strategy, partners and local execution around a shared, fan-first experience.
03 / THE EXPERIENCE
A SHARED SPACE.
DISTINCT FAN JOURNEYS.
A CONNECTED PORTFOLIO
A shared Bethesda environment brought its franchises together under one roof.
FRANCHISE-LED INTERACTIONS
Fan-facing activities gave individual games their own points of connection within the wider brand experience.
PARTNERSHIPS IN CONTEXT
Partner activations complemented the franchises and added further reasons for visitors to engage.
04 / QUALITATIVE IMPACT
BRAND PRESENCE,
MADE TANGIBLE.
The experience combined a shared brand destination, multiple franchise touchpoints and partner activations, with the community at the center.
PORTFOLIO
Multiple franchises.
One shared environment.
COMMUNITY
Fan-facing activities.
Distinct ways to connect.
PARTNERSHIPS
Integrated activations.
A shared brand story.
This overview is qualitative. Internal KPIs, targets, budgets, partner-level performance and proprietary operational details are not disclosed.
GTM IS NOT ONLY ABOUT LAUNCH.
IT IS ABOUT MAKING THE BRAND REAL.