MARKET STRATEGY & INTELLIGENCE
Market entry, positioning, launch planning and LATAM market expansion.
LATAM GO-TO-MARKET
TURNING GLOBAL AMBITION
INTO LOCAL IMPACT.
MFB Consulting is a LATAM Go-to-Market consultancy for Entertainment, Gaming & Consumer Products.
We connect strategy, market intelligence, commercial understanding and real-world execution to help global brands grow across Latin America.
ABOUT MFB
BUILT FOR LATAM.
DESIGNED FOR GROWTH.
MFB Consulting occupies the space between global strategy and market execution — helping brands translate regional opportunity into practical go-to-market plans.
Our work combines market understanding, commercial thinking, local partnerships and hands-on coordination across fast-moving, culture-driven categories.
GLOBAL STRATEGY. LOCAL MARKET INTELLIGENCE. REAL-WORLD EXECUTION.
WHAT WE DO
FROM STRATEGY TO MARKET.
LATAM Go-to-Market capabilities designed to connect growth strategy with the people, channels and decisions required to make it happen.
BRAND, COMMUNICATIONS & MEDIA
Audience strategy, brand positioning, integrated communications, PR, creators and media.
SALES & COMMERCIAL STRATEGY
Channel strategy, pricing, trade marketing and commercial execution.
LICENSING & CONSUMER PRODUCTS
Licensing strategy, product development and partner ecosystems.
RETAIL & PORTFOLIO MANAGEMENT
Retail strategy, SKU management, portfolio priorities and channel intelligence.
PARTNERSHIPS & EXPERIENTIAL
Strategic partnerships, community moments and real-world brand experiences.
HOW WE DELIVER
FROM INSIGHT TO IMPACT.
One connected process turns the capabilities above into coordinated market action.
01
DISCOVER
Understand the market, audience, business context and opportunity.
02
DEFINE
Turn insight into a clear GTM direction, priorities and success framework.
03
CONNECT
Bring together the partners, channels and capabilities the plan requires.
04
COORDINATE
Align execution across markets and stakeholders to move strategy into reality.
CASE STUDIES
STRATEGY. EXECUTION.
BUSINESS IMPACT.
From market entry and integrated launches to community building and commercial intelligence, we help global brands turn LATAM opportunity into market reality.
MFB CONSULTING 01
GLOBAL AMBITION.
LOCAL IMPACT.
CONCEPTUAL VISUALLOCAL IMPACT.
STARFIELD
Integrated LATAM Go-to-Market
MFB CONSULTING 02
BRAND
PRESENCE.
CONCEPTUAL VISUALPRESENCE.
GAMESCOM LATAM 2025
From Brand Presence to Brand Destination
MFB CONSULTING 04
SHARED PASSION.
LOCAL CONNECTION.
CONCEPTUAL VISUALLOCAL CONNECTION.
THE ELDER SCROLLS ONLINE
LATAM Community & Celebrations
BUSINESS CAPABILITIES
FROM DATA TO DECISIONS.
Go-to-market also happens behind the scenes. We connect commercial and business data to the decisions management needs to make.
CAPABILITY IN PRACTICE
COMMERCIAL INTELLIGENCE & RETAIL MANAGEMENT
Sell-In → Sell-Out → Inventory → WoH → Pricing → Margin → Action
EXPLORE CAPABILITY →CAPABILITY IN PRACTICE
BUSINESS INTELLIGENCE & PERFORMANCE MANAGEMENT
Data → Visibility → Insight → Decision
EXPLORE CAPABILITY →EXPERIENCE
BUILT ON EXPERIENCE.
READY FOR WHAT'S NEXT.
CURRENT CLIENTBETHESDA SOFTWORKS
SELECTED FOUNDER EXPERIENCEHASBRO · NBCUNIVERSAL · VIACOM · ECOGAMES · SOLUTIONS 2 GO
These companies reflect the founder's professional experience prior to MFB Consulting and are not presented as MFB clients. Company names are shown for identification purposes only.
Experience across entertainment, gaming, consumer products, retail and commercial management — applied to the realities of LATAM growth.
LET'S TALK
LET'S BUILD WHAT'S NEXT
IN LATAM.
New markets. New audiences. New opportunities.
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